Home Staging/Styling-What is it?

What is home staging?

Home staging is also known as real estate staging or real estate styling.  It is the processing of preparing a home for the market so that it sells in the fewest possible days for the maximum amount of money.

What houses should be staged?

The simple answer is all houses need some amount of staging, even professionally decorated houses. Decorating is very taste specific and that is the way it should be when you are living in your house. But when it goes on the market, your house needs to appeal to as many people in the target market as possible. The best way to achieve that is with professional staging. Vacant houses definitely need staging, whether new or old. Most people have a lot of difficulty visualizing and will see an empty house as uninviting, cold and sterile. When it’s furnished and warmed up with staging, buyers are so much more likely to fall in love with it. I’ve seen it happen many times!

Occupied stagingPicMonkey Collage

When is the best time to stage a house?

Ideally, it is best to stage any house before it is listed. I cannot stress this enough. There are a few good reasons for this.

1. You will take advantage of the momentum created when a house first hits the market.

2. You will have great photos for the MLS or other advertising platforms. More than 94 per cent of buyers shop the Internet first. When they see a house presented beautifully, as opposed to one that is vacant or messy and not staged at all, they will choose to see the well presented one.

3. First impressions count, whether good or bad! When buyers walk in that door, you only have one chance to make a good impression. Those buyers are likely not going to come back just because you staged it at a later date. And keep in mind, the buyers that see your house first are likely the ones that are most interested, and that goes back to taking advantage of the initial momentum.

That being said, it is never too late to stage your house for the market. You will not get these three advantages, but staging it will definitely increase the probability of selling faster for more money to the buyers who look at it after it has been staged.

Vacant StagingPicMonkey Collage 3

Homestyling by Cathy is the premier home staging business in St. John’s and metro areas, NL  Canada.  If you want to get your house SOLD, call Cathy today!

(709) 341-7115



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